Red Bull Marketing - 2204 Words

Venezuela is located on the northern end of South America. Its coastline borders both the Atlantic Ocean and the Caribbean Sea. The country is just over the size of two California’s and has a population of approximately twenty-six million people. Venezuela gained its independence from Spain in 1830. Its government is democratically elected with Hugo Chavez as the current president. Chavez is currently pushing his political idea of â€Å"21st Century Socialism† and is nationalizing many of the infrastructural industries. The economy of Venezuela is facing twenty percent inflation rates and a national debt that is twenty-seven percent of the gross domestic product (GDP). Petroleum and agriculture are the two main industries in Venezuela.†¦show more content†¦The next highest crowd’s age is 0-14 years and is 31.6% of the population and a market for future growth. The remaining 5.1% are over 65 years. The age target market is there for the Venezuelan economy; its greatest consumers equal the greatest population so large volume of sales can be expected. When the company goes into a new region, immediately it goes into a city-by-city basis. Venezuela is the sixth most populous country in Latin America and about 85% of the population lives in urban areas; which is precisely what Red Bull sales reps are looking penetrate. Each unit is responsible for creating distribution, making sales calls and developing a targeted marketing plan. The people of Venezuela are receptive to Western culture even if the government is not. Since World War II, Western ideas in architecture, fashion, and entertainment have been embraced. The ideas of beauty and strength for women and men respectively are highly esteemed in their culture. Televisions and telephones are used in most of the country and internet usage is growing as more than four million currently have access. The availability of media forums will help spread the use of new products marke ted in Venezuela. Traditionally, the culturally accepted non-alcoholic drinks have been coffee and fruit juice. Any new company will need to understand that coffee is deeplyShow MoreRelatedMarketing and Red Bull3383 Words   |  14 PagesP1 – describe how marketing techniques are used to market products in two organisations In this piece of work I will be describing how marketing techniques are used to market products in two organisations. I will be talking about the techniques, role and objectives of the two products that I have chosen. The two products that I have chosen to talk about are the Samsung galaxy s3 and Red bull. Marketing means the action that a business does to promote their products and services. Market researchRead MoreRed Bull Marketing3878 Words   |  16 PagesThe Red Bull Branding Story Report by: myparanoidego Table Of Contents: Executive Summary†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 3 1.0 Introduction†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 6 2.0 Brand Positioning and Values†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..... 8 3.0 Brand Characteristics†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦... 11 4.0 Product Benefits and Consumer Satisfaction†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.13 5.0 Brand Communities†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 15 6.0 Brand Equities†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 16 7.0 Conclusion†¦Ã¢â‚¬ ¦...†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Read MoreRed Bull in Marketing5139 Words   |  21 PagesQuestion 1 Marketing Research plays an instrumental role in all three phases of the marketing management process in: planning, implementation, and evaluation. 1. Discuss how Red Bull uses marketing research in the above three phases. The marketing research process as described by Kotler and Keller (2006:103) consists of the following steps: [pic] The next sections detail an analysis of how Red Bull has been able to achieve planning, implementation and evaluation using the above marketing researchRead MoreRed Bull Marketing Strategy979 Words   |  4 PagesRed Bull Mission Statement: To be the premier marketer and supplier of red bull in Asia,Europe and other parts of the globe. We will achieve this mission by building long-term relationships with the people who can make it become a reality. Marketing Mix Product * ProductRed Bull is a sweet, caffeinated drink aimed to give consumers the high energy kick. * Available only in rather expensive 250ml cans, 350ml bottles, with 4 packs and only two‘flavours’ (original or sugar-free). Read MoreRed Bull Marketing Plan2846 Words   |  12 PagesRed Bull Marketing Plan Introduction Red Bull, the iconic pioneer of the late 20th century energy drink movement, is enormously successful and popular. Everyone has had days where a cup of coffee seems woefully inadequate, and beverages such as Red Bull â€Å"give you wings†, as their slogan promises, and offer a refreshing lift to help people conquer their overfilled schedules and endless meetings. However, with only one flavor and a seemingly narrow target demographic, is Red Bull really capitalizingRead MoreMarketing Analysis : Red Bull Essay1525 Words   |  7 PagesFundamental of MARS Marketing Essay _____________________________________________________________________________________________ 1. Brand Introduction Red Bull is an energy drink brand that originated in Austria in 1987, and has since sold over 5.6 billion cans. When the product premiered it was the first of its type, and despite many competing companies starting and selling products to oppose Red Bull, the brand has remained a leader in it’s market sector. This essay will explore how Red Bull applies theRead MoreMarketing Strategy Of Red Bull952 Words   |  4 Pagesdrinks in Thailand. Red Bull developed the Energy Drink, and launching Red Bull energy drink on the Austrian market in 1987. Since then, Red Bull has launched a range of products in 167 countries, it branded itself as a market leader and premium products. Red Bull is a high road brand, it uses a progressive marketing strategy. This type of strategy aims to constantly evolve and develop the brand. The High Road Brand: The Energy drink market is dominated by premium brands, Red Bull, Monster, and RockstarRead MoreDirect Marketing with Red Bull!1369 Words   |  6 PagesIntroduction How should Red Bull market its brand in the future? I think, although Red Bull has been extremely successful in the past, times have changed and the company and products should change with it, otherwise we probably lose market share to the tremendous increased number of competitors in no time.At the height of early mornings and late nights, Red Bull energy drink became the fuel of choice for people from all walks of life. So how is Red Bull marketing its brand to meet the changing needsRead MoreMarketing Excellence - Red Bull1846 Words   |  8 PagesM560 Marketing Excellence – Red Bull November 5, 2013 1. What are Red Bull’s greatest strengths and risks as more companies (like Coca-Cola, Pepsi, and Monster) enter the energy drink category and gain market share? Although Red Bull is a fairly young brand, it is currently the worldwide market leader in energy drinks. Originally conceived in 1982, the drink was founded in Austria in 1987 and then went international in 1992 with its introduction into Hungary (â€Å"Red Bull SWOT Analysis†)Read MoreRed Bull Marketing Analysis9152 Words   |  37 PagesContents Introduction 1. Why did we choose Red Bull 2. Executive summary I) Company presentation II) Macro Analysis 1. Market Descriptions 2. PESTLE 3. Five Porter Forces III) Micro Analysis IV) Objectives Strategy 1. Customer Analysis 2. Segmentation 3. Targeting 4. Positioning 5. Marketing Mix V) Financial Statement VI) Recommendations Conclusion Reference Introduction Red Bull is the leader of the energy drink market. This company created in 1984 by Dietrich Mateschitz performs